From the luxury watchmaker, yes watchmaker, the Hublot Sledge combines performance, craftsmanship and exclusivity to your sledding experience.  It looks like, based on the press release, this is a fancy version of a Graf sled, as Graf partnered with Hublot on the design.

The Hublot Sledge

The fusion of futuristic design and materials:

the essence of 100% Swiss high-tech watchmaking.

After all, sledging is part of the Swiss culture!

Today in Lausanne, Jean-Claude Biver, Hublot CEO, and Pierre Keller, Director of ECAL, the 

University of Art and Design, Lausanne, Switzerland, came together for the grand unveiling of 

the "Hublot Sledge", an exclusive design concept, and a limited edition series of 10 pieces.

Following on from the Hublot skis (developed with the Grison-based company Zai) and the

Hublot All Black Bike (developed with bicycle manufacturer BMC), the Hublot  Sledge unites 

these "sporting heavyweights", genuine jewels of technology and design, just like Hublot 

watches.

Faithful to the "Art of fusion" philosophy so dear to the brand, the Hublot Sledge is a feat of 

cutting-edge technology, combining ash wood for the structure, hand-sewn leather for the seat, 

carbon fibre for the handles and steel for the runners. In line with the "Engineered Craft" 

principle, these 4 materials have all been  hand-worked by artisans at the peak of their craft. 

The prototype was created in partnership with Graf, a company from Thurgovie, based on the 

"Roedel" competition model.

The result is a beautiful object which not only boasts an incomparable design, but is also fast, 

stable, manoeuvrable and robust, and would be equally at home on the snow-covered slopes 

as on display in a handsome chalet.

The Hublot  Sledge  is the fruit of a collaboration between Hublot and ECAL, the Lausanne 

University of Art and Design, as part of the MAS-Luxe course (Masters in Luxury Design and 

Industry) for which Hublot has been one of the main sponsors since its inauguration. This oneyear programme, created by Pierre Keller in 2008 and led by Augustin Scott de Martinville, 

offers design tuition in partnership with companies from the luxury sector. This particular piece 

of work was created by Philippe-Albert Lefebvre, an MAS-Luxe student from Quebec who 

studied in 2009/2010, based on an original concept by Arno Mathies, a Swiss student studying 

for the MAS-Luxe in 2008/2009, and who now studies at the Royal College of Art (RCA) in 

London. 

Jean-Claude Biver, Hublot's CEO, said he was "delighted at the creation of this  sledge

developed with ECAL which, in addition to its remarkable, innovative design, also offers the 

high levels of performance and robustness an exceptional piece of sports equipment requires!". 

Pierre Keller, the director of ECAL, said: "By marrying the high precision so dear to Hublot 

with Graf's expertise and ECAL's creativity, we were able to obtain a totally unique design 

object." 

The Hublot Sledge will be officially on display to mark the Alpine World Ski Championships 

in  Garmisch Partenkirchen  for which Hublot is the Official Timekeeper. It's a safe bet that 

Bode Miller and Maria Riesch, the champions who are also the brand's ambassadors, will take 

it out for a test run. Warning: safety helmet strongly recommended!

HUBLOT SA ∙ Switzerland ∙ www.hublot.com 

T +41 (0)22 990 90 00 ∙ F +41(0)22 990 90 29

International Press Contact: Marine Lemonnier Brennan - E-mail: m.lemonnier@hublot.ch